Website structure for trades.

The essentials

• Service cards for the specific jobs people search for.
• Local service areas and location language for search visibility.
• Recent work with photos, short job stories, and before-and-after context.
• Trust signals such as insurance, reviews, communication style, and tidy working practices.
• A quote form that asks for photos, location, timeframe, budget, and work type.

How the page should flow

Visitors want to know if you do their kind of job, whether you cover their area, and whether you seem reliable. The page should answer those questions before asking someone to fill in a form.

The fictional Northline Joinery demo shows service sections, Dundee and Perthshire area content, recent-work proof, trust badges, quote guidance, and a useful enquiry form.